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How Did They Finish?  

By now news from the London Olympics is so old, it's not even in the rear view mirror.   We've moved on.  There’s a presidential election just before us...the NFL season is in full swing—complete with the REAL refs… These are the headlines that now dominate our attention.

But a misstep in marketing takes me across the pond nearly every day.  Let me explain. 

At the train station that I walk there lingers a set of illuminated photos of Olympic hopefuls--the heart of a bank's advertising campaign.

The campaign’s idea was to suggest that in choosing the bank on the sign…you’d be signing up with winners.  One might say the bank was using these athletes who were going for the gold…to go for YOUR gold.

Walking through the train concourse you come face to face with

Two brothers who've played tennis together since they were kids.

Several swimmers...

A marathon runner...

Track and field athletes

Now that the Olympics are more than over, I've lately been intrigued with the idea of finding out exactly how these athletes finished.   So one by one, I've Googled these athletes, tracking down how they actually finished.  Some did great.  Others didn't place.  Some were projected to medal in their event…and never got close.

In my opinion, this marketing campaign that has stayed well past its prime…has a message for followers of Jesus.

What about us?  How are WE doing in this race called the Christian life?  We who been given wonderful teaching in Bible-loving churches….we who have gone to Bible school….or been mentored by a strong Christian friend.  We who live in a nation with more resources and more opportunities for Christian advancement than any other on the planet….How are we doing?

What if it was YOUR image on the sign promoting Christianity’s effectiveness and impact?  What kind of advertisement would YOU be?  Would your life be the gold standard?  The silver?  If you’re like me….you know you’d fall short. 

But like it or not—we are in a race. People really ARE watching.  They’re really is a finish line.  And they’re really is a prize. 


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Jon GaugerJon Gauger

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Jon Gauger Media 2016