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Where are the Ads?  

What happened to the advertisements?  Do you ever wonder why certain products used to be seen advertised on television or in magazines and newspapers....and now they are like “product non grata”--like they don't even exist.

When was the last time you saw a commercial for 7-Up?  Here's a national brand...but seems to have fallen off the map, promotionally..

What about Certs—the peppermint breath mints that give you two--(CLACK)--two (CLACK)--two mints in one!   And speaking of mints, where are the commercials for Tic Tacs?

Now I'm sure there's some logical explanation for all this.  Some 24 year old with his MBA making 120 grand a year as a marketing manager can explain that “products have a cycle” and these have reached a unique stage in that cycle.

Yet still, I ask...when the products are still being sold...still being consumed by the public, why are they no longer advertised?   It can only mean...either....

A. The brand or product is so wildly successful, there's just no need to pump more money into promoting it.  OR...

B.   It's no longer financially worth advertising for product X.  Essentially what they're saying, is, “We'll just be satisfied with our current numbers for the product.  OR...

C. Maybe in the world of digital media, there are more cost effective ways to advertise than mass media like network television.  OR....

D. Maybe the product itself or as a category is just plain on the way out.

 

The same questions are fair to ask about the visibility of Jesus in our culture…in our lives.  To put more of an edge on the question…How well do we—Christ’s followers—advertise the Christian lifestyle?

Have we concluded that Christianity is so wildly successful there’s just no need to pump any effort into our personal witness? Or are we satisfied with our current numbers—ie. Most of the world is going to Hell, and that’s okay with us.

Or is it answer “D”…we’d never say it, but we believe our “product” is just plain on the way out.

Jesus said “Go and make disciples."  That's a command without expiration date.

 

 

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Jon GaugerJon Gauger

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