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Facebook or Foodbook?  

It blows my mind.  On Facebook, we share not only where we are, who we are with, but--increasingly--what we are eating.  Especially during the holidays!  Facebook has become “foodbook!”

I've scratched my head trying to figure out why we're so big on sharing what's for dinner.  All I can point to is the perfect recipe of improved camera optics and a tangy combination of fidgety phone folks with a penchant for sharing too much information.  

Restaurants have wised up.  According to an article in the Associated Press, the restaurant chain, Chili’s, now spends $750,000 annually on an egg wash that gives burger buns a photogenic glaze.   They are also serving french fries in sleek stainless steel baskets and stacking ribs on plates for a more appetizing photo look.

 Nor is Chili’s alone.  Yum Brands CEO Greg Creed (think Taco Bell, KFC and Pizza Hut) has described diners' growing tendency to “art direct” food.  He adds that today's generation intends for their meals to be “sharable” on line.   

Bottom line: Millennials are not satisfied merely to munch lunch.  They first tweet, THEN eat.  

Presentation, as they say, is everything. It's the...umm...bread and butter of today's foodies.

Forgive me for making an abrupt turn here, but let me ask you.  As someone who appears to be a follower of Jesus, is your testimony mainly about appearance, or are you the real deal?  I'm thinking now of the tray of fake desserts at my favorite restaurant, fabulous imitations of the real thing.  They look astonishingly real but aren't. 

Do you really know Jesus....love Jesus...obey Jesus?  Or is your life mostly about the presentation?  Said another way, do you merely look “astonishingly real” or are you actually born again?  Take heed, lest at the Judgment, Jesus say to you, “Depart from me, I never knew you.”


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Jon GaugerJon Gauger

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Jon Gauger Media 2016