It might be the most abused word in the English language: Free.
Aware of our undying quest to get something for nothing, advertisers love to splash this word all over brochures, billboards, and websites. But that free word is almost always accompanied by an asterisk—essentially, a tiny technicality that allows greedy people and their companies to pose as if they are offering something they are not.
Nowhere is this more evident than on the web. Waiting for my flight at O’Hare, I was invited to click on “ORD_free_Wifi.” But if you click it, you are taken to a website eager to take your money for pay-only access to O’Hare’s Wi-Fi.
Try doing a Google search for “Free Photos.” You’ll see any number of websites all claiming to offer free images. But when you click, you find a mixture of photos displayed, with the most prominent ones offered by fee-based companies like Shutterstock or iStock. Their images are positively not free!
So, why is this kind of misleading representation even allowed? Such a practice violates every notion of false advertising!
This is just one more contrast that makes Jesus so refreshing, so appealing compared to anything the world offers. When Christ says, “Come to me all you who are weary and heavy laden,” He doesn’t present a tantalizing fake offer with fine print.
When He offers to set you free from the power of sin, there’s no charge When He promises free forgiveness, it really is free.
When He offers free salvation, there’s no catch, no small print—and no fee!
Thanks be to God for His no-fine-print gift of Jesus, the Savior!
“Freely you received, freely give.”
–Matthew 10:8b
