Recently, I bought a collection of Louis L'Amour western novels on Ebay. Some of them had special book club offers tucked inside. Reading them is a time capsule in direct marketing.
A 1971 edition of The Broken Gun pitched a Zane Grey Library—three books for one dollar (plus a few cents shipping charges).
In a 1981 copy of The Skyliners, I was urged to examine a hardback edition of Silver Canyon. Bundled with a 1981 calendar, (valued at $6.95) who could possibly resist?
Then, a 1993 print of The Trail to Seven Pines tried to rope me into—quote–”Claiming my reward!” That reward turned out to be a hardback edition of a book titled, Sackett.
Yet, I was scarcely able to leave my six-shooters holstered when another book proposed a free Louis L'Amour Collectors deck of cards if I would simply examine another great western on a trial basis.
All four of these offers were presented on tear-out postcards—which I tore out, filled out and put in the mail on Thursday, May 19. Mind you, the oldest offer goes back to 1971….and the newest is still 16 years old.
Then came the wait.
Would even one of the four respond?
Would just one of these publishers be willing to honor their promise?
After nearly three months of waiting, I concluded I would be more likely to shoot the head off three rattle snakes with one bullet at a thousand paces….than get a reply from any of these old offers.
Contrast those cheesy marketing ploys with an offer from God that is as valid today as the day He issued it in His book, the Bible “Whoever will call upon the name of the Lord will be saved” (Romans 10:13).
Finally, an offer you can trust. And frankly, the thought of heaven–it's beauty and certainty–makes this cowboy sit a little taller in the saddle.