It's the one last Christmas gift he invites her to open. It’s a small box. Inside, a key. It goes with the (CUE THE MUSIC) Lexus sitting in their driveway. The one with the massive red bow on top. She gives him a look, then a kiss (MUSIC SWELLS), and they roar off down the road happily ever after as the voice-over invites us to get in on the gift giving.
Who DOES this?
Am I the only one watching these commercials wondering, “Who DOES this?! Who gives their wife or husband a Lexus or Lincoln MKZ as a Christmas gift?
Answer: Enough to justify the ad campaign.
Not Sweating the Price
According to car buying site Edmunds.com, in seven of the last twelve years, more luxury cars were sold in December than any other month. Better deals come after Christmas, but if you're thinking your sweetheart needs keys to a new Mercedes under the tree, you're probably not sweating out the price.
To my scale of thought—and income–this is outrageous. Over the top. Extreme.
Yet…maybe it's a better metaphor for Christmas than I've given it credit.
How else can we describe the (indescribable) gift of Jesus at Christmas. King of the Universe. Owner of it all. Inventor of water. And babies. And kisses.
Outrageous!
Jesus, the wonderful counselor, mighty God, everlasting Father and Prince of peace is our gift. And He came with the idea of giving one inexplicable gift—His own life…in exchange for ours.
Outrageous! Extreme. Over the top! Makes even the most expensive Ferrari look like rusty trash by comparison.
However, the gift of salvation Jesus offers bears a striking resemblance to the car keys given in the TV commercials. Unless you grab them and unlock the door, it's not much of a gift.
Have you opened the door of your heart to the gift of Jesus?